Category: Startup Insider

104 Facts You Didn't Know About Mobile Marketing (Infographic)

Image credit: Eugenio Marongiu | Getty Images By providing consumers personalized information and promoting products and services directly to their phones, mobile marketing is a great resource for brands big and small. Related: 4 Tips For Mobile Marketing Success in 2017 What makes mobile marketing stand out from other forms? Some of the main components of mobile marketing include…

4 Steps to Create a Lasting Brand Identity

Image credit: Shutterstock.com We’re all familiar with slogans like “Just Do It,” “Live Más” (Spanish for "more") and “Because You’re Worth It.” These slogans have become synonymous with the brands they represent, so it’s natural that small business owners would associate the notion of branding only with big corporations. That couldn’t be further from the…

How to Reach 'Buy Online, Pick Up in Store' Shoppers

Image credit: Shutterstock As ecommerce shopping grows more popular, major brands such as Wal-Mart, Target, Best Buy and Staples are scrambling to master the “buy online, pick up in store” model. There are a number of benefits to this shipping method, including more rapid and more cost-effective fulfillment. It also drives the customer into the physical…

How Blockchain Might Change Payments for Small Businesses

Image credit: via Due Over the last couple of years digital currencies like bitcoin have captured the imaginations of everyone from investors to business owners. And, thanks to advocacy groups and more than the 100,000 businesses who accept bitcoin, we can expect even more awareness and acceptance of digital currencies. But, you can’t discuss these digital currencies without mentioning…