Category: Startup Insider

The Unintended Results of Doing the Right Thing

Image credit: Shutterstock We’re searching for top company cultures to be featured on our annual list. Think your company has what it takes? Apply Now » Typically, a company’s success is commonly measured by financial indicators, such as growth in revenue, market share and profitability. But what happens when you apply a different standard of measurement…

The 3 Cs of Successful Mobile App Business Ideas

Image credit: Shutterstock Techpreneurs, especially in the mobile app business, often complain about lack of new ideas. There are many "me too" apps trying to steal the thunder from successful apps and miserably failing at it. This is because it is very difficult to become successful using someone else’s formula of success. Just have a…

7 Challenges to Overcome for Launching Your Startup's Website

Image credit: Shutterstock One of the biggest indicators of entrepreneurial validity these days is the launch of a website; your business isn’t considered truly established until it has one. Accordingly, a website is an important milestone for charting your startup plan, and one of the most rewarding achievements in that process as a whole. Related: 5 Signs You Have a Great…

The 5 Steps to Marketing Yourself as a Speaker

Image credit: Hill Street Studios | Getty Images You've got a speech topic and you know what benefit it will bring to all who hear you. You've invested in a phenomenal website and its accoutrements. You're like a teenage girl sitting there in your fancy prom dress, looking out the window, ready to go. When will your…

How Entrepreneurs Can Get a Piece of the Fintech Pie

Image credit: Shutterstock Innovative fintech startups are ready to disrupt the financial services industry, and they’re getting plenty of capital to do it — more than $9 billion in the first three months of 2016 alone. Related: Speaking In Code: 22 Fintech Ideas Pitched In 36-hour Hackathon The rise of smartphones and the abundance of consumer data are…

The 5 Emotions That Drive Customer Loyalty

Image credit: Shutterstock We’re searching for top company cultures to be featured on our annual list. Think your company has what it takes? Apply Now » Customer loyalty is everything for a new business. Customer acquisition is important — otherwise, you’ll never build up a customer base — but if those customers don’t stick around long…